Marketing and Product Work

Highlights from projects I've worked on as a content marketer and product marketer

Product Marketing: Synack API Pentesting GTM 

In Q4 2022, Synack launched a new product/service that tested customer APIs directly, allowing them to upload API documentation directly to the platform and activate researchers. For this launch, I did the following:


After a year, the product consisted of 10% of testing volume and 5% of revenue

Website and Content Management Project: Silicon Labs Training Portal  

The silicon Labs online training portal underwent a complete transformation from 2019-2020. Using wireframes provided from SlideUX, I defined the customer experience for training content, how the content should be organized, and tenets of its visual design.


As of 02/03/22, the Training Portal can be viewed here. 


When I started on the project, this is the type of wireframe that had been established. I worked with IT to bring meaning and functionality to these suggested wireframes.

Screenshot of the final portal. I defined the searchable fields on the left, functionality of filtering, and the fields that are visible on each line item to the right.

Web Page: Silicon Labs Security Landing Pages

As Silicon Labs' security offerings matured, the website needed landing pages to describe various security features found in products. I worked with product marketing to organize the information, edit copy, and create intuitive images and GIFs that explained the concepts being discussed.

Social Media Management at Silicon Labs

For a period of time at Silicon Labs, I co-managed social media activity across Instagram, Facebook, LinkedIn, YouTube and Google+.

This involved the creation and scheduling of social posts, creation of supporting images and video, and execution of Facebook ads from a quarterly ad budget.

I used Khoros (formerly Spredfast) as a scheduling and analytics tool for social.

Relevant analytics were: